Literature review on online marketing

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Literature review on online marketing

This chapter will mainly discuss on the study that are done by previous research of other authors in the similar area of the present study. throughout this chapter, there will be comprehensive discussion on theoretical and practical views of previous studies done in online shopping. literature review on digital marketing. literature review: influencer marketing introduction influencer marketing has emerged as one of online the review fastest- growing social marketing practices as brand marketers look to connect with consumers and customers in meaningful and authentic ways often through the collective voice of active bloggers that are passionate and vocal about the brands they love. this study carries out content analysis and systemizes articles on social media literature review on online marketing marketing in the web of science database. forty‐ four studies were analyzed in accordance with a variation on the systematic review approach, involving synthesis‐ and interpretation‐ online based assessment. literature review on marketing “ digital marketing “ author : namrata p kamble. mms- a roll no – 21. 1 wiebke et al ( ) states that the unique characteristics of digital content, and associated consequences for digital content marketing.

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  • literature review online marketing | literature review on digital marketing. stegemann and sutton- brady (, p. 3) analysed that online marketing issues digital advertising, campaigning, public relations that have a sophisticated psychological impression in the minds of the customers.
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  • various organizational authorities find it fruitful to take. this paper presents a literature review of, and classification scheme for, internet marketing ( im) research.
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    the review covers 270 journal articles published between 19 in three types of journals: marketing; economics, business and management; and information systems and information technology.

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  • hoge’ sidea of internet marketing is simple but it does not touch the important aspect of customer relationship.
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    Rozita Spainlovish

    strauss and ansary ( ) defined internet marketing in there latest book as the use of information technology in the process of creating, communicating, and delivering value to customers, and for managing customer relationships in ways that benefit the organization and its. chapter 2 literature review introduction to literature review.

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