This was because philip was not keen on using the name nike in taiwan, as china considered taiwan to be a renegade province. nike' s sales in greater china ( i. , including hong kong, macau and taiwan) fell for five consecutive quarters, before recording a paltry growth of 4% in the second quarter of fiscal. 0 introduction of nike nike is a major publicly traded sportswear, footwear and equipment supplier based in the us which was founded in 1962 originally know as blue ribbon sports. nike is the world leader in the manufacturing of sportswear and gear with more than 47 market shares across the global ( nike. the low wages and talented manpower in china encouraged nike to shift some of its production from other countries to china. suggestions of persuasions in speeches. however, philip knight, one of the founders of nike saw china as a huge market for nike. writing a biography paper. the consumer presence of nike in china started in 1981. case study: nike production in china. the us sportswear company nike have had a sizeable number of factories based in china for many years.
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in the 1970s, when nike started a subsidiary in taiwan, it was given nike’ s original name ‘ blue ribbon sports’.